Ways to Optimize Your Website for Better Rankings

Website is the key marketer of your business. Finding your website on the top of SERP helps your customer base grow. So it's very important to optimize your website with the help of an SEO company in NYC for better ranking. Let’s take a look into basic steps that help you optimize your website:

Start with a Sound Foundation

A poorly structured website with confusing information is a doom even on the best-drafted Seo practices. Google is merciless in lowering the ranking for websites that are difficult for users to navigate and Google bots to crawl. Usability of your website on any platform is the key to success. To ensure that your website design is simple, well structured and easily navigable.

Perform a Technical SEO Audit

Always make it a habit to conduct an SEO audit to keep your website performance top notch. Normally SEO audits check for the following:

  • Findability of your website information for both users and search engines.
  • Check for server uptime issues.
  • Check for index status.
  • Check for client-side errors.
  • URL Analysis
  • On Page SEO
  • Link Issues

Keyword Research and Development

Keyword research and development is the most important part of search engine optimization. Keyword research is a process where we identify most used phrases on engines by users while surfing for data and also targets at measuring search volume and relative competitiveness of the terms. Keyword research practice provides a base for website building and content development.

Content Optimization and Submission

Always try to include page titles with keywords which bring a theme and direction for your website. Meta description tags can influence clicks. Try to include one to three keywords per page along with the content. Make sure the keywords do not look stuffed and destroy the natural flow of your content. Always keep your titles descriptive, unique and within the character limit. Submit your website to directories like Yahoo, Business.com, DMOZ, etc to get your website indexed fast. Remove duplicate content and add fresh content frequently for frequent indexing.

Optimize for Mobile

A responsive and easily navigable website attracts more audience. A website needs to be responsive on all mobile platforms as google checks for mobile friendliness of your website before indexing.

Optimize for Speed

The loading speed of your website determines website traffic. The bounce rate of your website increases if your website loading speed is poor.  Always keep the images within the standard parameters, include browser caching and avoid unnecessary JS & CSS files that tend to slow down your website.

Do you have a website that needs to be optimized and ranked on the top of SERP? Codea is the best SEO company in New York, who can help you navigate the technical world of optimization and boost your business.