Search Engine Optimization is a technique applied to increase the ranking of your website on the search engine ranking page. Improving your ranking on the SERP, your websites show up on the top search results of the browsers for relevant keywords. This helps SEO services in NYC to increase your visibility and drawing in more customers.
Let's look into some of the most important SEO tips adopted by SEO services NYC to increase your ranking.
Content is king
Google considers websites with unique and quality content as relevant. A website that has plagiarized and low-quality content always gets blacklisted by Google. Quality content ensures more audience which boosts your business. Always write content that is relevant for the keyword. Write content for your readers rather than for the crawlers.
Internal link optimization
Google understands the relationship between the content on your website through links and values the content. Google bots are used to crawl through your website to understand the related topics across various pages.
Link value is another important aspect that helps Google to prioritize pages with more links and increase ranking. Right internal link optimization helps Google understand page relevance, the relationship between pages and value of a page which all increases page ranking.
Social Media Updation
Social Media is a very powerful tool that increases your website ranking. It's been observed that Google trusts websites with maximum social media activity. This trust helps to increase your website ranking. A website popular on social media handles gets more ranking on SERP.
Your website content needs to be updated every six months. Outdated content becomes stagnant. Updated content on your website is engaging for the audience. This ensures a lower bounce rate and higher search traffic which ensures better ranking. Fresh content is equal to frequent indexing on Google.