A lot of brainstorming, research, time and dedication go into developing a brand. However, some unethical people take a few seconds to copy and reuse your ideas for their selfish advantages. So it' is important to trademark your brand as a protection for your business. The trademark acts as a protective shield for your company’s name, logo, brand identity, brand position, and tagline.
So let us look into the advantages of trademarking your brand.
Trademarking stops unauthorized use of your brand
Once you trademark your brand, then your company name, brand identity, brand logo, tagline, etc are all secure. This ensures no one can copy your brand identity. In case you come across such infringements, legal actions can be taken against the fraudulent.
Other companies also avoid using a similar name or logo. Once your brand is trademarked, you can put a restriction symbol next to your intellectual property. This helps your brand stand out among competitors and also increases authenticity among customers.
Trademarking not only protects your brand but it also ensures you are safe from any legal procedures if you infringe on someone. Since you already have registered your trademark, there are no issues of getting sued by other companies for infringement. Trademarking saves money, time and customers. You can rest assured that, you do not have to undergo the painstaking process of rebranding.
Once your company name is trademarked no one can use them. This ensures every audience who searches for your company are directed to your website and social media. This increases web traffic which is an important factor for growing your brand. Once your brand is unique, your popularity increases and you get customers who regularly return to your website for your service and product.
A brand logo is the first thing that comes to your mind when you visualize big brands like Disney. The human mind is equipped to memorize images faster than text. So a brand logo flashes to your mind when you hear a company’s name. This creates a longer association with customers who will remember you when they require your services or products.
Future expansion of your company on an international level becomes easier with trademarking. The World Intellectual Property Organisation will provide you with international registration. Brand logos have no language barriers. They are easily recognized all over the world.
You can easily launch new products and services which is easily saleable among your customers who have trust in your brand.