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Codea Technologies Inc.
719 Carmans Road, Massapequa Park
New York 11762
Tel : 1-516 874 9939, 1-516-998-3254
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mobile apps optimisation

How to improve your mobile app’s ranking in search engines

SEO for mobile apps is gaining more and more importance since search engines like Google are now ranking mobile apps based on content. Play store optimization would become a must have and not a good to have. We, at Codea do SEO marketing for applications and have specialized teams for SEO for android apps and SEO for i-phone apps. You can ultimately increase your app download by SEO services

Google has declared that they would increase their focus on a mobile-priority algorithm. Now that the lion share of web access is from mobile devices, Google will prioritize searches to mobile-friendly sites first, and more importantly, offer earch results matching related search terms with mobile apps

Why is SEO crucial for mobile apps?

We are in a world which is always moving and in order to achieve better search engine results page (SERP) ranking, mobile-friendliness is a key factor. As business on the go increases, we’d fine more employees moving out to customers than get tied down to their desks

So by what method can mobile application distributors ensure their applications rank exceedingly on Google and increment your image's internet searcher positioning?

Ways to use organic search to improve your mobile application SEO:

Ensure that you have search engine optimized in-app content:

It's imperative to put an accentuation above all else on the nature of your in-application content. Google propelled app indexing in 2013 and it basically permits versatile applications to show up in Google searches, taking clients straightforwardly to the application in their separate application stores.

This implies the substance inside your applications must be enhanced and of high quality to guarantee that your versatile applications rank profoundly on web indexes.

Google can look profound inside your mobile applications to discover, and take the client to, particular bits of substance. Additionally, the significance of application ordering has just expanded, with more clients than any time in recent memory utilizing pursuit to discover new portable applications.

Optimize your mobile app’s landing page

Making your application is not the last stride by any methods. To guarantee that you drive as much activity to your application you ought to make a point of arrival which joins clients to the application store where they can download it. Improving the presentation page for your versatile application is essential to guaranteeing that it positions exceedingly on web indexes.

The title and description of your app should be optimized

Lift your mobile app's positioning and emerge from the pack by streamlining your application title and description. This guarantees you can get enter data into your application title and description, which is frequently the main thing clients will read before chose whether to download an application or not

ASO - App store optimization

Most mobile app store search rankings are computed on a combination of App Store Optimization (ASO) and traditional SEO. Descriptions, Titles, device, platform and keywords all count. Adding on, dynamic success metrics also influence your mobile app’s ranking

Top consideration for marketing professionals in mobile optimization

Unlike tradition, thinking “mobile– first” could be a breakaway thought. However, the process to optimize in-app content is very much alike optimizing web page content.

Your priority in 2017 should be the optimization of your mobile app

To conclude, the impact that changes in Google’s algorithms can have on your content and mobile apps is critical. These changes indicate that you get a chance to optimize your current in-app content and you can do that by:

  • Create high-quality SEO content for your app
  • Create an optimized landing page for your mobile app
  • Optimize the title and description of your app
  • Don’t forget about app store optimization (ASO)

Each of these will guarantee that your portable applications rank as profoundly on Google as could be expected under the circumstances, uncovering a more extensive group of onlookers to your image and applications

Case Studies


We began the game through an extensive Search Engine Optimization campaign that helped us in establishing new inbound links to the company website. As the focus was on boosting traffic at the local level, we strategically shifted our focus to optimization of Google Places listings.

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